As the importance of employer branding grows, it's still largely the responsibility for Talent Acquisition teams to implement and execute.  

Get started with these 14 best practices for employment branding derived from dozens of sources, including books, white papers, videos and expert interviews.

What's in the Guide?

  • Conducting an internal & external brand audit 
  • Best practices for building “personas”
  • Understanding and leveraging technology
  • How to gain buy-in and activate the brand 

 Download the guide to get started and dive in!



You have to get to the why of it. Why do we do what we do? Why do we spend the time and energy and why would a candidate want to spend a good chunk of their life working on your things? If you can communicate that to the right people, you’ll be successful.

Paul Corcino Branding Expert

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