Toolkit

Employer Branding in the Age of AI: A Toolkit for TA Teams

When a job seeker asks AI where they should work, will your company be part of the answer?

As talent increasingly relies on AI to research and evaluate companies, employer brands must adapt to a new era of AI-driven discovery. This comprehensive toolkit brings together research-backed insights and practical guidance to help talent acquisition and employer brand leaders optimize their content, career sites, and brand presence for how candidates search and make decisions today.

Tuesday January 24th

15:00(EST)
20:00(GMT)

Screenshot 2026-06-29 at 11.25.53 AM

Here's what's included in the Toolkit:

In-Depth Whitepaper: A comprehensive guide to AI-driven employer branding, including frameworks for improving discoverability and credibility in AI search

On-Demand Webinar: An expert-led session with real-world examples and actionable steps to prepare your career site and content for AI-driven discovery

Blog Series: A three-part series breaking down the AI-powered job seeker journey, GEO strategies, and practical optimization tactics

Infographic Series: Visual snapshots of key trends, including the shift from visibility to discoverability and the AI-influenced candidate journey

Interactive Worksheet: A hands-on tool to assess how AI represents your employer brand and identify opportunities to improve

Together, these resources help you move from insight to action—ensuring your brand shows up accurately and competitively when job seekers turn to AI to decide where to work.