---
title: "Webinar: Make an Employer Brand Lovable | Appcast"
description: During the webinar, Matt will share insights and techniques, on how to make an employer brand lovable and recognizable as a favorite consumer brand.
image: https://info.appcast.io/hubfs/Email%20Banner%20%20Webinar%20%20Exploring%20the%20Science%2c%20Art%2c%20and%20Imagination%20to%20Make%20an%20Employer%20Brand%20Lovable.png
---

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### Webinar Recording

# Exploring the Science, Art, and Imagination Needed to Make an Employer Brand Lovable

![calendar-icon](https://info.appcast.io/hubfs/calendar-icon.png)

Tuesday, April 23rd

![clock-icon](https://info.appcast.io/hubfs/clock-icon.png)

2:00pm ET  
11:00am PT

[![Back to Home](https://no-cache.hubspot.com/cta/default/1859609/ef76ab7e-b3dc-4a30-8eec-e340872bb937.png)](https://cta-redirect.hubspot.com/cta/redirect/1859609/ef76ab7e-b3dc-4a30-8eec-e340872bb937)

##### Watch the webinar recording, Exploring the Science, Art, and Imagination Needed to Make an Employer Brand Lovable. During the webinar, Appcast’s employer brand thought leader and VP of employer brand strategy, Matt Gilbert, will share insights, techniques, and research on how to make an employer brand as lovable as a favorite consumer brand.    

 

#### Tune in to this presentation to learn how to: 

![checkmark-1](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Leverage social science to better understand how candidates judge value in a career.

![checkmark-1](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Apply job seeker shadowing techniques (like secret shoppers) to see what works and doesn’t across a candidate’s journey. 

![checkmark-1](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Measure the qualitative/emotional impact of your employer brand experience. 

![checkmark-1](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Apply strategic thinking for Gen Z, Transferable Skills, AI, and anything else the universe sends your way.  

![checkmark-1](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Implement metrics to show EB impact on company revenue, the holy grail of metrics.  

 

## Meet the Speaker, Matt

###### **MATTHEW GILBERT, HEAD OF EMPLOYER BRAND AND STRATEGY, APPCAST**

Matt leads employer brand strategy and development for Appcast, the global leader in enterprise recruitment marketing technology solutions. Matt has worked with a wide array of Fortune 1000 clients, startups and not-for-profits. He is a sought-after industry speaker, commentator and is the recipient of numerous creative awards. Matt is also a member of the International Honor Society for Economics, which he is still passionate about today.

![Matt Gilbert ](https://info.appcast.io/hubfs/Matt%20Gilbert%201.png)

## Watch the Recording

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