WEBINAR RECORDING

How to Attract, Engage,
and Hire Gen Z

Wednesday, May 22nd

1:00pm ET
10:00am PT

Watch the webinar recording, How to Attract, Engage, and Hire Gen Z, featuring Appcast’s Economist, Sam Kuhn, Social Media Director, Alexandra Horwitt-Anema, and VP of Employer Brand Strategy, Matt Gilbert.

During this webinar, our speakers will highlight the labor market that the youngest generation is entering, the best methods to attract Gen Z and recent grads to your roles, and why this generation of talent necessitates a shift in your company’s employer brand.

You will learn:

How labor market conditions will impact Gen Z and recent college graduates as they begin their careers.

Tactical social media recruiting techniques that reach and resonate deeply with a younger audience.

How you can improve your employer brand messaging to garner responses from Gen Z and recent college grads.

Tune in today and master Gen Z recruiting, just in time for graduation season!

Meet the Speaker, Matt

MATTHEW GILBERT, HEAD OF EMPLOYER BRAND AND STRATEGY, APPCAST

Matt leads employer brand strategy and development for Appcast, the global leader in enterprise recruitment marketing technology solutions. Matt has worked with a wide array of Fortune 1000 clients, startups and not-for-profits. He is a sought-after industry speaker, commentator and is the recipient of numerous creative awards. Matt is also a member of the International Honor Society for Economics, which he is still passionate about today.

Meet the Speaker, Alex

ALEXANDRA HORWITT ANEMA, DIRECTOR OF SOCIAL MEDIA, APPCAST

Alexandra joined Bayard Advertising (now Appcast!) in 2015, bringing many years of Social Media experience to her clients. Alex got her start in social launching some of the most exciting titles in video game history before moving into mass media and global promotions as the social media manager for AXS.com. Alex has worked across client's diverse verticals developing paid social media and organic content strategy, as well as providing ongoing consultative solutions.

Meet the Speaker, Sam

SAM KUHN, ECONOMIST, APPCAST

Sam Kuhn is an Economist at Appcast specializing in labor market and recruitment data. Sam has a Bachelor's degree in Economics from Arizona State University and a Master's in Applied Economics from Boston College. His research on pay transparency has been quoted in various media sources such as Marketplace, CNBC and The Guardian. Sam lives in Boston and enjoys cycling and snowboarding.