How to Win the Trucking Downturn Part 2: Rethinking the Importance of the Driver Experience
Tuesday, September 24
2:00pm ET 11:00am PT
In this webinar, our trucking industry experts will discuss the importance of a company’s driver experience, and how its prioritization can boost the performance of both driver recruiting and retention.
In trucking, the driverexperience is your employer brand, but it can be overlooked. Hear from Appcast'sVP of Employer Brand Strategy, Matt Gilbert, and Senior Director of Strategy, Lance Christensen, as they explore the intersection of trucking and employer brandingwith deep insight into how driver recruiting teams can build a brand that prevails even in a downturn.
Watch Appcast'swebinar recording, How to Win the Trucking Downturn Part 2: Rethinking the Importance of the Driver Experience.
During the webinar, you will learn about:
How to leverage employer brand strategies to improve driver experience so it works for you and not against you.
The current state of employer brand in trucking and the misconceptions about the practice.
The importance of leaning into the driver experience during downturns.