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On-Demand Webinar

How to Win the Trucking Downturn Part 2: Rethinking the Importance of the Driver Experience 

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Tuesday, September 24

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2:00pm ET
11:00am PT

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In this webinar, our trucking industry experts will discuss the importance of a company’s driver experience, and how its prioritization can boost the performance of both driver recruiting and retention.  

In trucking, the driver experience is your employer brand, but it can be overlooked. Hear from Appcast's VP of Employer Brand Strategy, Matt Gilbert, and Senior Director of Strategy, Lance Christensen, as they explore the intersection of trucking and employer branding with deep insight into how driver recruiting teams can build a brand that prevails even in a downturn. 

 

 

 

Watch Appcast's webinar recording, How to Win the Trucking Downturn Part 2: Rethinking the Importance of the Driver Experience.

During the webinar, you will learn about: 

 checkmark-1 How to leverage employer brand strategies to improve driver experience so it works for you and not against you. 

 checkmark-1 The current state of employer brand in trucking and the misconceptions about the practice.

checkmark-1 The importance of leaning into the driver experience during downturns.

 

Meet the Speaker, Matt Gilbert

VP of Employer Brand Strategy, Appcast
Matt Gilbert 1

Meet the Speaker, Lance Christensen

Senior Director of Strategy, Appcast

 

 

Lance Christensen

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