On-Demand Webinar

Recruitment Marketing for Gen Z: What Young Talent is Looking For In A Workplace

This webinar recording features Appcast's VP of Employer Brand Strategy, Matt Gilbert.

Your next great hiring pool is Gen Z — are you speaking their language?

In this session with Matt Gilbert, VP of Employer Brand Strategy at Appcast, we break down what matters most to young jobseekers, and how HR and TA teams can tailor their recruitment marketing efforts to actually connect.

Watch the recording to learn:

What Gen Z expects from employers in 2025

How to craft employer brand messaging that speaks their language

Employer brand strategy

What Gen Z candidates appreciate in your candidate experience, and where they drop off

And more...

Meet the Speaker, Matt Gilbert

VP of Employer Brand Strategy, Appcast

About Matt:

Matt Gilbert is vice president of employer brand strategy at Appcast, the leading recruitment marketing platform powered by programmatic. Matt has nearly 20 years of industry experience in employer brand, EVP and recruitment marketing and is a recognized thought leader, industry speaker, and innovator. He has developed and activated over 350 employer brand programs since entering the field.

Watch the Webinar Recording