Wednesday, October 25th
What the four key pillars of recruitment marketing are and where each one fits into your recruitment marketing plan
When to leverage each recruitment marketing pillar depending on your company's unique needs
How to analyze data and insights to measure the success of your key recruitment marketing channels
The criticality of a unified recruitment marketing strategy to help you attract top talent, improve your talent pool, and optimize your budget
Kyle is the VP of Programmatic Strategy at Appcast. He has 12 years of experience in recruitment marketing where he excels at identifying opportunities and executing cutting-edge business development strategies within the Ad Tech space. He resides in Denver, CO where he enjoys spending time outdoors and with his Border Collies.
Megan is the Director of SEM at Appcast. For almost 10 years, Megan has endeavored to become the Subject Matter Expert on the ever-evolving Search Engine Marketing strategies for Recruitment Marketing; building the pipeline for passive and active candidates alike through the activation of robust marketing tactics on various SEM Platforms.
Alexandra joined Bayard Advertising (now Appcast!) in 2015, bringing many years of Social Media experience to her clients. Alex got her start in social launching some of the most exciting titles in video game history before moving into mass media and global promotions as the social media manager for AXS.com. Alex has worked across client's diverse verticals developing paid social media and organic content strategy, as well as providing ongoing consultative solutions.
Amber is the Director of Media at Appcast. She has more than 6 years of experience working in recruitment marketing and helping companies improve their traditional marketing strategy.