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ON-DEMAND WEBINAR

Unlocking Recruitment Marketing Success: How to Make the Most of Your Budget 

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Watch this webinar recording as we dive into the essentials of recruitment marketing measurement and optimization. Our strategy experts, Mychael Robinson and Lauren Cala, will help you to better understand your recruitment marketing strategy, channels and metrics, so that you can ensure it works as efficiently and effectively as possible for your hiring needs. 

You will learn how to:

 checkmark-1 Maximize your precious budget: Understand how data-driven decisions can help you do more with less.  

checkmark-1 Hire qualified candidates: Learn how to measure and optimize your recruitment strategy down-funnel.  

checkmark-1 Establish benchmarks and track KPIs: Understand how to set realistic baselines and compare your performance against industry benchmarks to determine when and how to tweak your strategy.

checkmark-1 And much more!




 

Meet the Speaker, Mychael Robinson

Mychael serves as the Chief of Staff for the Strategy team at Appcast, supporting all things surrounding building holistic recruitment marketing strategies. No stranger to the hold that recruitment tech has on folks, prior to Appcast he spent time at TextRecruit and ZipRecruiter. Born and raised and currently residing in Los Angeles, outside of Appcast you will find him drinking coffee, watching soccer or surfing. 
Mychael Robinson

Meet the Speaker, Lauren Cala

Lauren serves as a Solutions Engineer for the Strategy team at Appcast helping to align problems to solutions during the beginning of a new partnership. She has 10 years experience in the recruitment marketing space. Lauren currently resides in Asheville, NC and enjoys poetry and hiking.

Lauren Cala

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