---
title: Appcast | What Happens When Candidates Ask AI First?
description: Appcast's webinar, What Happens When Candidates Ask AI First? shares the three emerging risks every employer should understand on AI-driven candidates.
image: https://info.appcast.io/hubfs/Webinar/Featured%20Images/Featured%20Image%20%7C%20ODW%20%7C%20What%20Happens%20When%20Candidates%20Ask%20AI%20First.png
---

![Appcast](https://info.appcast.io/hubfs/new-appcast-logo-door-decal.png)

### Recorded Webinar

# What Happens When Candidates Ask AI First?

### New data on AI-driven candidate discovery, hiring outcomes, and the three hidden risks facing employers.

![Date](https://info.appcast.io/hubfs/calendar-icon.png)

Tuesday, September 29

![Time](https://info.appcast.io/hubfs/clock-icon.png)

2:00pm ET  
11:00am PT

[![Back to Home](https://no-cache.hubspot.com/cta/default/1859609/ef76ab7e-b3dc-4a30-8eec-e340872bb937.png)](https://cta-redirect.hubspot.com/cta/redirect/1859609/ef76ab7e-b3dc-4a30-8eec-e340872bb937)

| ### Candidate discovery is changing fast—and AI is accelerating the shift. Today’s job seekers are finding and evaluating opportunities across job boards, search engines, social platforms, career sites, communities, and AI-powered tools. That means employers face a new challenge: being visible, credible, and compelling wherever candidates begin their search.  In this webinar, Appcast will share new data on AI-driven candidate discovery and hiring outcomes, plus the three emerging risks every employer should understand: ### ![](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Discovery risk: Your jobs may be invisible where candidates now start their search. ### ![](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Perception risk: AI-generated summaries may shape your employer brand before candidates reach your career site. ### ![](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Conversion risk: Recruitment marketing may still be optimized for applications—not hiring readiness or business outcomes. ### You’ll leave with practical strategies to improve visibility, strengthen employer brand signals, diversify recruitment marketing, and measure success using outcomes that better support hiring goals.  Register to watch the webinar recording! |
| --- |

## Meet the Speaker, Heath Umbach

Director of Product Marketing, Appcast

 

About Heath:

- Career at the intersection of product, marketing & technology, translating complex ideas into practical stories
- Fan of answering “so what” before “what does it do?”
- Newly minted empty-nester turned German Shorthaired Pointer wrangler
- Transplanted Southerner living life as a New Englander, accent notwithstanding
- Hobbies: cooking, running, biking, and pretending those three things balance one another out

![Heath Umbach](https://info.appcast.io/hubfs/LANDING%20PAGE%20IMAGERY/Speaker%20Photos/Heath%20Umbach.png)

## Meet the Speaker, Eric Holwell

VP of Product Portfolio at Appcast

 

About Eric

- Joined Appcast during the Bayard acquisition - 10 years at Bayard
- Originally from Denver, now based in the San Francisco Bay Area (Walnut Creek)
- Retired ski bum; family ski instructor

 

![Eric Holwell](https://info.appcast.io/hubfs/LANDING%20PAGE%20IMAGERY/Speaker%20Photos/Eric%20Holwell%202.png)

## Join Our Webinar

### © Appcast 2026

[appcast.io](https://www.appcast.io) | [contact@appcast.io](mailto:contact@appcast.io)| [1 (800) 570-5430](tel:%201%20(800)%20570-5430)