For the past decade, recruitment and talent professionals have been taking pages from the marketer's textbook with respect to strategy and technology in an effort to fill the hiring funnel. As talent markets continue to tighten, the work of the emerging digital talent marketer take on new urgency and importance.
Hear from Allan Schweyer as he explores the role of digital talent marketing in the modern organization with key insights and examples from Lori Decker (TalentPM.com) and Matthew Mackenzie (Platinum Supplemental Insurance). You will learn about:
- Building an employer brand and content that attracts top talent
- Engaging candidates through social, SEO and SEM techniques
- Using data and analysis to craft more compelling, high-converting job ads