Tuesday, March 5th
Reach passive candidates already on these key platforms, like Google, Meta, and more, and turn them into active candidates.
Build your employer brand across platforms to help nurture candidates.
Expand your recruitment impact in the top and middle of your funnel to create a pipeline of desirable, informed candidates.
Analyze key metrics in social and search strategies and leverage this information to improve your recruiting journey.
Alexandra joined Bayard Advertising (now Appcast!) in 2015, bringing many years of Social Media experience to her clients. Alex got her start in social launching some of the most exciting titles in video game history before moving into mass media and global promotions as the social media manager for AXS.com. Alex has worked across client's diverse verticals developing paid social media and organic content strategy, as well as providing ongoing consultative solutions.
Megan is the Director of SEM at Appcast. For almost 10 years, Megan has endeavored to become the Subject Matter Expert on the ever-evolving Search Engine Marketing strategies for Recruitment Marketing; building the pipeline for passive and active candidates alike through the activation of robust marketing tactics on various SEM Platforms.