Download this paper to learn the NEW metrics and KPIs for an age of programmatic recruitment advertising. 

Written by Allan Schweyer - Founder, TMLU


"Only twenty-five years ago jobs were posted on physical bulletin boards at job centers and listed in newspapers. Today, real-time, programmatic bidding engines and algorithms negotiate behind the scenes to determine who will see which job ads, and where and when they will see them.

As a result, the metrics, benchmarks, and KPIs used to measure recruitment advertising effectiveness have shifted. This whitepaper explores those changes and recommends a mix of revised and new measures based on the changing landscape of recruitment advertising."



The new freedoms that programmatic recruitment advertising offers means that recruiters can spend more time thinking strategically and in creative pursuits that build the organization’s reputation and attract top talent to its doors.

Allan Schweyer Founder | TMLU

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