AC Logo

2021 Recruitment Marketing Benchmark Report

In an uncertain labor market, it is critical to understand your recruitment advertising performance so that you can improve return on investment and ensure you get the candidates you need to fill open roles.

What’s in the report?

  • Key YoY trends, including what Appcast data shows about clicks and applies by device
  • Apply rate (AR), cost-per-click (CPC), and cost-per-application (CPA) by industry and function + why they matter
  • AR by market and job title length
  • Ideal times of the week to reach job seekers
  • And so much more.

Download our report now to see how your recruitment marketing performance stacks up! 

Learn How You Can Acquire More Candidates with Appcast


appcast_icons_AC_Graph_Icon-23

More Candidates than any Single Job Site.

Post jobs across +10,000 job, professional, niche, and social sites to drive more active and passive candidates to your open jobs.

appcast_icons_AC_Good_Icon-27-27

Stop Overspending.

Stop spending on job postings that already have enough candidates; programmatic rules focus your money where you have a greater need.

appcast_icons_AC_Work_Icon-23-24-26

Increase quality of applicants.

Receive high-quality timely applications; our algorithms know which job sites will get you qualified candidates, when you need them.