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2022 Recruitment Marketing Benchmark Report

In an incredibly tight labor market, it is critical to benchmark your recruitment advertising performance so that you can make adjustments to your strategy that will help you attract candidates and maximize your return on investment.

This report will help you understand where, when, and how to reach the candidates you seek and how much you may have to spend to reach them.

Download this report to learn:

  • The cost of recruitment advertising over the past year - including the median cost per application; cost per click; and for the first time, cost per hire

  • How key recruiting metrics vary by job function and geographic market

  • How to increase your clicks and applies by aligning your job titles and benefits with candidate expectations

  • The best days of the week and month to reach candidates

  • And more!

Learn How You Can Acquire More Candidates with Appcast


More Candidates than any Single Job Site.

Post jobs across +10,000 job, professional, niche, and social sites to drive more active and passive candidates to your open jobs.


Stop Overspending.

Stop spending on job postings that already have enough candidates; programmatic rules focus your money where you have a greater need.


Increase quality of applicants.

Receive high-quality timely applications; our algorithms know which job sites will get you qualified candidates, when you need them.