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2022 Spring Update: Recruitment Marketing Benchmark Report

Navigating the ever-changing hiring landscape of 2022 is no small task. That’s why Appcast is looking at our job advertising data frequently, so you can make timely adjustments to your strategy. Benchmarking your recruitment advertising performance is critical to optimize your efforts, attract qualified candidates, and maximize your return on investment.

This report serves as an update to our annual Recruitment Marketing Benchmark Report. The economy has changed since our 2022 report was released in February, and the trends and insights our team highlights in this report can be a game-changer for the next quarter.

Download this report to learn:

  • Key recruitment marketing metrics like apply rates, cost per application, and cost per click between January 1, 2022 through May 31, 2022

  • Recruitment trends broken down by job function and US states

  • Why this data matters, how it impacts your recruitment marketing efforts, and what you can do about it

Learn How You Can Acquire More Candidates with Appcast


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Post jobs across +10,000 job, professional, niche, and social sites to drive more active and passive candidates to your open jobs.


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Receive high-quality timely applications; our algorithms know which job sites will get you qualified candidates, when you need them.