---
title: "Whitepaper: 2025 Recruitment Marketing Benchmark Report | Appcast"
description: Download the Appcast whitepaper, 2025 Recruitment Marketing Benchmark Report to get the data you need to help meet your hiring goals in any economic climate.
image: https://info.appcast.io/hubfs/Featured%20Image%20-%20Whitepaper%20-%202025%20Recruitment%20Marketing%20Benchmark%20Report%20(Final)%20(2).png
---

![Appcast](https://info.appcast.io/hubfs/OFFICIAL%20LOGOS/2024%20-%20Appcast%20Logos/appcast-primary-logo_light.png)

### Whitepaper

# Appcast's Annual Recruitment Marketing Benchmark Report

![calendar-icon](https://info.appcast.io/hubfs/calendar-icon.png)

Tuesday January 24th

![clock-icon](https://info.appcast.io/hubfs/clock-icon.png)

15:00(EST)  
20:00(GMT)

[![Back to Home](https://no-cache.hubspot.com/cta/default/1859609/ef76ab7e-b3dc-4a30-8eec-e340872bb937.png)](https://cta-redirect.hubspot.com/cta/redirect/1859609/ef76ab7e-b3dc-4a30-8eec-e340872bb937)

##### Once again, 2024 was a complex year for recruiting. Recruiters and TA leaders encountered new challenges including shrinking budgets, shifting job seeker dynamics, and a softer labor market. 

##### In Appcast’s **2025 Recruitment Marketing Benchmark Report,** we review the implications of the labor market on recruiting costs across job boards and other recruiting channels, like search, display and social.

#### We include insights on:

![checkmark-1](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Overall cost-per-applications, cost-per-clicks, and apply rates, which didn’t always align with labor market shifts.  

![checkmark-1](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Geographic- and occupation-specific benchmarks, including the stark difference in hiring costs between “standing-up” and “sitting-down” (blue-collar and white-collar) jobs.   

![checkmark-1](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Recruitment marketing strategies beyond job board activity, and the market-determined rates for search and social job advertising. 

Download the full report today to contextualize your own recruitment marketing performance and plan for the year ahead.  

 

## Leading Companies Leverage Appcast's Recruitment Marketing Solutions

![loves-logo-1](https://info.appcast.io/hs-fs/hubfs/loves-logo-1.png?height=100&name=loves-logo-1.png)

![starbucks-logo-1](https://info.appcast.io/hs-fs/hubfs/starbucks-logo-1.png?height=100&name=starbucks-logo-1.png)

![lyft-logo-1](https://info.appcast.io/hs-fs/hubfs/lyft-logo-1.png?height=100&name=lyft-logo-1.png)

![mv-transport-logo](https://info.appcast.io/hs-fs/hubfs/mv-transport-logo.png?height=100&name=mv-transport-logo.png)

![pfizer-logo-2](https://info.appcast.io/hs-fs/hubfs/pfizer-logo-2.png?height=100&name=pfizer-logo-2.png)

![canes-logo-1](https://info.appcast.io/hs-fs/hubfs/canes-logo-1.png?height=100&name=canes-logo-1.png)

![refresco-logo](https://info.appcast.io/hs-fs/hubfs/refresco-logo.png?height=100&name=refresco-logo.png)

![trugreen-logo-1](https://info.appcast.io/hs-fs/hubfs/trugreen-logo-1.png?height=100&name=trugreen-logo-1.png)

![cracker_barrel_logo_1-2](https://info.appcast.io/hs-fs/hubfs/cracker_barrel_logo_1-2.png?height=100&name=cracker_barrel_logo_1-2.png)

## More Resources

![Top Recruiting Trends for 2025](https://info.appcast.io/hubfs/2024-Recruitment-Marketing-Benchmark-Report.png)

### Top Recruiting Trends for 2025

[![Get the Guide](https://no-cache.hubspot.com/cta/default/1859609/61d21364-ff44-48e4-9f9a-cdb28a106f53.png)](https://cta-redirect.hubspot.com/cta/redirect/1859609/61d21364-ff44-48e4-9f9a-cdb28a106f53)

![RNM-Newsletter-Mar3-Secondary](https://info.appcast.io/hubfs/RNM-Newsletter-Mar3-Secondary.png)

### Sign up for our upcoming live & virtual events

[![Event Calendar](https://no-cache.hubspot.com/cta/default/1859609/80c1dd3f-50ca-49df-b68c-bb750968286a.png)](https://cta-redirect.hubspot.com/cta/redirect/1859609/80c1dd3f-50ca-49df-b68c-bb750968286a)

## Download Now

### © Appcast 2026

[appcast.io](https://www.appcast.io) | [contact@appcast.io](mailto:contact@appcast.io)| [1 (800) 570-5430](tel:%201%20(800)%20570-5430)