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Whitepaper

Appcast's 2025 U.K. Recruitment Marketing Benchmark Report

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Tuesday January 24th

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15:00(EST)
20:00(GMT)

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The labour market in the United Kingdom may have softened, but recruitment challenges remain. Between a new Budget that puts more price pressure on employers and stark differences depending on where a company is hiring, recruiting is still complex.  

In Appcast’s 2025 Recruitment Marketing Benchmark Report, U.K. Edition we review the labour market and budgetary shifts that will transform recruiting in the year ahead and offer recruiters the key benchmarks they need to demystify the hiring process.

We include insights on:

checkmark-1 Overall cost-per-applications, cost-per-clicks, and apply rates.   

checkmark-1 Geographic- and occupation-specific benchmarks, including the difference in hiring costs between “standing-up” and “sitting-down” (blue-collar and white-collar) jobs.  

checkmark-1 Job seeker activity in timing of applications and devices used.   

Download the full report today to contextualize your own recruitment marketing performance and plan for the year ahead.   


 

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2025 U.K. Recruitment Marketing Benchmarks Revealed

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