---
title: 2026 Recruitment Marketing Benchmark Report | Appcast
description: Appcast’s 10th Annual Recruitment Marketing Benchmark Report brings clarity to this complex landscape so you can plan smarter in 2026.
image: https://info.appcast.io/hubfs/Whitepaper/Featured%20Image/Benchmark%20Report%202026%20-%20Feature%20Image.png
---

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### Whitepaper

# 2026 Recruitment Marketing Benchmark Report

## Hiring in 2025 was anything but predictable. Apply rates surged, job‑seeker behavior shifted, and recruitment costs increased despite a softer labor market.

## Appcast’s 10th Annual Recruitment Marketing Benchmark Report brings clarity to this complex landscape so you can plan smarter in 2026. 

 

 

![calendar-icon](https://info.appcast.io/hubfs/calendar-icon.png)

Tuesday January 24th

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15:00(EST)  
20:00(GMT)

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## Download the report for the latest insights:

![checkmark-1](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) New candidate disposition data that uncovers click‑to‑hire metrics across every stage of the funnel. 

![checkmark-1](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) International benchmarks show how recruiting costs vary across global markets.

![checkmark-1](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Clear trends across cost-per-click, cost-per-application, and cost-per-hire, revealing rising costs.   

![checkmark-1](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Occupational and geographic insights that highlight where hiring is most competitive and why some roles remain difficult to fill. 

![](https://info.appcast.io/hs-fs/hubfs/checkmark-1.png?width=20&height=20&name=checkmark-1.png) Best practices in job ad content to help you improve your recruiting strategy and see measurable results.

Read the report to benchmark your performance and build a more efficient, data‑driven recruitment strategy for the year ahead. 

 

 

## Leading Companies Leverage Appcast's Recruitment Marketing Solutions

![loves-logo-1](https://info.appcast.io/hs-fs/hubfs/loves-logo-1.png?height=100&name=loves-logo-1.png)

![starbucks-logo-1](https://info.appcast.io/hs-fs/hubfs/starbucks-logo-1.png?height=100&name=starbucks-logo-1.png)

![lyft-logo-1](https://info.appcast.io/hs-fs/hubfs/lyft-logo-1.png?height=100&name=lyft-logo-1.png)

![mv-transport-logo](https://info.appcast.io/hs-fs/hubfs/mv-transport-logo.png?height=100&name=mv-transport-logo.png)

![pfizer-logo-2](https://info.appcast.io/hs-fs/hubfs/pfizer-logo-2.png?height=100&name=pfizer-logo-2.png)

![canes-logo-1](https://info.appcast.io/hs-fs/hubfs/canes-logo-1.png?height=100&name=canes-logo-1.png)

![refresco-logo](https://info.appcast.io/hs-fs/hubfs/refresco-logo.png?height=100&name=refresco-logo.png)

![trugreen-logo-1](https://info.appcast.io/hs-fs/hubfs/trugreen-logo-1.png?height=100&name=trugreen-logo-1.png)

![cracker_barrel_logo_1-2](https://info.appcast.io/hs-fs/hubfs/cracker_barrel_logo_1-2.png?height=100&name=cracker_barrel_logo_1-2.png)

## More Resources

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### © Appcast 2026

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