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Programmatic Ad Buying: A Game-Changing Strategy to Increase Candidate Traffic for Your Job Site

The demand for more organic candidate traffic is a key driver for job sites around the globe to evolve.

Small and large job sites can always benefit from more candidate traffic to fill client pipelines. But driving that traffic - and doing so on a limited budget - is a challenge every site faces daily. The solution for many is programmatic ad buying, an approach that allows for the real-time purchasing and management of all of your job ads.

In this whitepaper you'll learn:

  • Why you should add programmatic technology to your business model
  • Best practices for planning the roll-out
  • How to effectively manage your publishers
  • How to structuring your team to support programmatic

Learn How You Can Acquire More Candidates with Appcast


More Candidates than any Single Job Site.

Post jobs across +10,000 job, professional, niche, and social sites to drive more active and passive candidates to your open jobs.


Stop Overspending.

Stop spending on job postings that already have enough candidates; programmatic rules focus your money where you have a greater need.


Increase quality of applicants.

Receive high-quality timely applications; our algorithms know which job sites will get you qualified candidates, when you need them.