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The Appcast Gender Report: The Impact of Gendered Wording on Candidate Attraction

Appcast’s latest report outlines how the use of gendered wording in job postings can impact recruitment advertising outcomes. Using research conducted by the University of Waterloo and Duke University in combination with reviewing 470,000+ job postings, we explore how - by simply changing the words in your job descriptions - you can improve your cost per application, apply rate, and average number of applications per job. 

In this report from Appcast Research you will gain insight into:

  • How gendered wording impacts recruitment outcomes by job function
  • What patterns we discovered across professional job functions, and blue-collar or hourly job functions
  • How to improve wording in job postings to reach the candidates you seek
  • And more

Download the report now to learn how you can increase the diversity of your candidates while reducing costs.


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