Redefining Quality:

Optimizing Job Ads For Outcomes That Matter Most

Appcast embarked on an enormous initiative to track and measure customers’ quality events – pre-screen, interview, offer, hire, etc. – statuses for candidates in the ATS. Our goal was to help our buying algorithms focus funds on job boards who were not just producing hires but also producing candidates who reached a “qualified” stage.

Our study consisted of nearly half a million applications across job categories and markets that ran throughout the first quarter of 2022. We ran the numbers to ensure we were looking at the outcome correctly. What we found fundamentally changes how hiring organizations will think about quality.

This guide will walk you through all the fundamentals:

• What is programmatic recruitment technology?
• How do I use it within my recruitment strategy?
• How does it improve the budget I am spending on job sites?

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